I am the Director of Communications for All Out, a global non-profit mobilizing millions of people and their social networks to build a powerful global movement for love and equality. During the last several years I dedicated my career to scaling communities while leveraging emerging technologies and the media for social good.
When I began this trajectory, social media was new and most major brands, politicians, and organizations were left wondering how sites like Facebook, Twitter, YouTube, and others were going to fit into their business model, get them elected, or help them change the world.
In 2009 when Washington families were facing the threat of losing basic protections under the law through Referendum 71, I jumped in and launched the most innovative ballot initiative campaign in the country. My social media plan became a template for future campaigns in other states, and ultimately in Washington State when we secured marriage equality last year.
Coming off this high profile win in 2009, my skills were in high demand. I consulted for major brands including Microsoft and the New York Daily News before taking a full time position with the then emerging Change.org. I was a member of the Change.org team while they transitioned from a news site to the petition platform they are famous for today. My team worked on some of the highest profile cases in Change.org history, including one that eventually led the Boy Scouts to allow gay Scouts to remain members. It was an exciting time to be at Change.org because I was part of a team building something truly groundbreaking, a platform where anyone anywhere could launch a campaign about an issue they cared about.
All Out presented me with another opportunity to do something that had never been done before, mobilize millions of people and their social networks to build a global movement for love and equality. I was thrilled at the opportunity to help build a world class team in Paris, London, New York, Rio, Sydney, and Seattle. Together we gave a fledgling nonprofit the power to leverage world leaders to speak out for equality at the G20 Summit. We have President Putin scrambling to improve his reputation before the 2014 Olympics by launching online and real world guerrilla marketing campaigns. Our “Global Speak Out” for equality in Russia was organized in one week and resulted in demonstrations across more than 30 countries. It is truly an inspiring organization to be part of.
Of the many lessons that I have learned during my time with All Out, one thing is abundantly clear: when hundreds, thousands, or even millions of people come together for a common cause -- anything is possible.